What Sets Spectacular eCommerce Web Design Apart?

We’re bombarded daily by different, expertly designed and refined eCommerce websites. But what sets the truly spectacular apart from the merely functional?

Understanding Your Audience

The very best eCommerce businesses understand their audience. They know exactly what they’re looking for, how the sales funnel goes, their essential demographic data, everything. They need to know this information, because without it, you can’t build the eCommerce website that really meets your ideal audiences needs.

With eCommerce set to hit $7.4 trillion dollars in the next three years, understanding and knowing your audience is a vital move. It isn’t a static thing either. This knowledge and understanding has to keep developing. It has to move with the times, and needs to be built on website data, social media data and analytics from all over. Maintaining this understanding allows you to keep up with your customers, which leads us on to our second point...

Adaptability

Markets change. Businesses adapt. Maybe your branding is developing in a different way. Maybe your audience is changing and you’re responding. A great eCommerce website can handle changes, whether it’s technological (like the shift from desktop to mobile browsing, for instance) or social. Having a website that can embrace new tech, that allows for adaptation and change is vital when it comes to building the powerful web presence and vehicle for your eCommerce business.

Diligence and Consistency

Building the traffic flow, the consistent visitors, brand recognition and loyalty and most of all, the conversion rate, takes time. Sure, you can speed the process up with tricks like paid marketing, but the core principles of website design, development and digital marketing stay the same.

Spectacular eCommerce websites have regularly updated blogs, they’re carefully maintained and kept running optimally. Plugins are updated. Security is maintained. Branding is kept consistent. Social media interaction is consistent. In essence, you need a weekly to-do list just to keep your site at the top of its game, but trust us, this pays off.

Don’t Reinvent the Wheel

That’s a whole lot of quite big, scary ideas and not very much actionable content we’ve just run through. While it’s all true, for most, it’s just going to be a little bit off-putting. However, building a powerful, thriving eCommerce website doesn’t require constant innovation. You don’t need to be constantly ahead of the curve. You just need to work smart and consistently, improving your site and making sure your invest time, effort and money where it's going to make a quantifiable improvement. In our culture, there’s too much focus on creating new, exciting things. This is great. But the trouble comes when business owners start to think it’s the best way to progress.

Call Them to Action!

Having consistent CTAs across your website is just a no-brainer. On top of straightforward, consistent navigation, you need to help your audience buy your product, and CTAs are the best way to do exactly that.

Coming up with great CTAs isn’t hard either, with a million tutorials online. There’s no reason to not make sure that every page of your eCommerce site doesn’t have one. How’s that for an actionable tip?